Mini MBA

Duration
9/1/2022
Training hours
70
1000 JOD
500 JOD
Course Outline

 

Module 1:

Strategic Planning

  • What is Strategy?
  • Why strategy is important
  • Strategy map
  • Plan to plan
  • Vision, Value, Mission
  • Strategy Implementation
  • Monitoring and Evaluation
  • Key Performance Indicators

Module 2:

Marketing Management

  • What is marketing?
  • Marketing Environment
  • SWOT for the environment
  • Marketing strategy
  • Marketing plan
  • Marketing mix
  • Marketing tactics
  • Product Life cycle
  • Consumer Behavior
  •  Online and Digital Marketing
  •  Roles within marketing function
  •  Market Segmentation
  • Sales Forecasting

Module 3:

Project Management

  • What is "Project"?
  • What is "Project Management"?
  • Why project management
  • Project management lifecycle
  • Project lifecycle
  • Key stakeholders in project management
  • Project planning (Scope, Time, Cost, Risk)
  • Project Governance (Scope, Time, Cost, Risk)
  • Project Management Tools

Module 4:

Operations Management and Supply Chain Management

  • What is operations management? Why?
  • Process design
  • Facilities layout and flow
  • ERP overview
  • Job design
  • Design of products/ Services
  • Operations monitoring and controlling
  • Procurement
  • Forecasting
  • Capacity Planning
  • Production
  • Distribution and Transportation

Module 5:

Financial Management

Topic 1: Financial Statements

  • Identify and define the elements of financial statements.
  • Understand and discuss the balance sheet
  •  Understand and discuss the income statement
  • Statement of cash flow

Topic 2:  Financial statement analysis

  • Understand and calculate:
  • Cash cycle analysis
  • Liquidity analysis
  • turnover ratio
  • leverage ratio
  • EPS, P/E and P/B (price to book)
  • (ROIC) return on invested capital

Topic 3: Accounting principles

  • Economic Entity Assumption
  • Monetary Unit Assumption
  • Time Period Assumption
  • Cost Principle
  • Full Disclosure Principle
  • Going Concern Principle
  • Matching Principle
  • Revenue Recognition Principle
  • Materiality
  • Conservatism

Module 6:

Human Resources Management

Topic 1: Need for Human Resources Management

  • Human Resources Management-Roles and Responsibilities
  • The Changing Role of HRM and Growing Professionalism within the HR Function
  • HRM Challenges in the Twenty-First Century

Topic 2: Matching HR Needs and People

  • Job Design
  • Job Analysis
  • Human Resources Planning

Topic 3: Developing People

  • Employee Orientation and Socialization
  • Training and Development
  • Performance Management
  • HR Role in Setting a Climate for People Development

Topic 4: Compensation and Recognition

  • Employee Compensation
  • Incentives and Rewards
  • Employee Benefits and Services

Topic 5: Recruitment and Selection

  • Recruitment Strategies
  • Processes for Selecting the Best Candidate

Topic 6: Developing a Healthy Work Environment and Effective Employee Relations

  • Occupational Health and Safety Legislation - Creating a Safe Work Environment
  • The Human Rights Code - Establishing a Positive Work Environment
  • Foundations of Effective Employee Relations
  • Labor-Management Relations

 

Course Objectives

 

  • Participants will better understand the overall context of modern management that secures the future and optimizes the present
  • Understand the principles and mechanisms of strategic management
  • Learn the keys to modern marketing and those factors that determine market success
  • Understand the relationship between finance, accounting and corporate value
  • Increase even further your social competence and improve your ability to communicate
  • Learn to use individual motivators to drive behavior and build successful teams
  • Learn how to actively use the full scope of their own management ability
Target audience

 

Executives and managers, specialists, expert staff, also high potentials from all areas of a company or institution. They all want to qualify for an upper management position and move into a leadership role involving greater spans of control and cross-unit collaboration.

Training methodology

 

  • Presentations
  • Exercises and practical cases
  • Work teams
  • Role play