Module 1:
Strategic Planning
- What is Strategy?
- Why strategy is important
- Strategy map
- Plan to plan
- Vision, Value, Mission
- Strategy Implementation
- Monitoring and Evaluation
- Key Performance Indicators
Module 2:
Marketing Management
- What is marketing?
- Marketing Environment
- SWOT for the environment
- Marketing strategy
- Marketing plan
- Marketing mix
- Marketing tactics
- Product Life cycle
- Consumer Behavior
- Online and Digital Marketing
- Roles within marketing function
- Market Segmentation
- Sales Forecasting
Module 3:
Project Management
- What is "Project"?
- What is "Project Management"?
- Why project management
- Project management lifecycle
- Project lifecycle
- Key stakeholders in project management
- Project planning (Scope, Time, Cost, Risk)
- Project Governance (Scope, Time, Cost, Risk)
- Project Management Tools
Module 4:
Operations Management and Supply Chain Management
- What is operations management? Why?
- Process design
- Facilities layout and flow
- ERP overview
- Job design
- Design of products/ Services
- Operations monitoring and controlling
- Procurement
- Forecasting
- Capacity Planning
- Production
- Distribution and Transportation
Module 5:
Financial Management
Topic 1: Financial Statements
- Identify and define the elements of financial statements.
- Understand and discuss the balance sheet
- Understand and discuss the income statement
- Statement of cash flow
Topic 2: Financial statement analysis
- Understand and calculate:
- Cash cycle analysis
- Liquidity analysis
- turnover ratio
- leverage ratio
- EPS, P/E and P/B (price to book)
- (ROIC) return on invested capital
Topic 3: Accounting principles
- Economic Entity Assumption
- Monetary Unit Assumption
- Time Period Assumption
- Cost Principle
- Full Disclosure Principle
- Going Concern Principle
- Matching Principle
- Revenue Recognition Principle
- Materiality
- Conservatism
Module 6:
Human Resources Management
Topic 1: Need for Human Resources Management
- Human Resources Management-Roles and Responsibilities
- The Changing Role of HRM and Growing Professionalism within the HR Function
- HRM Challenges in the Twenty-First Century
Topic 2: Matching HR Needs and People
- Job Design
- Job Analysis
- Human Resources Planning
Topic 3: Developing People
- Employee Orientation and Socialization
- Training and Development
- Performance Management
- HR Role in Setting a Climate for People Development
Topic 4: Compensation and Recognition
- Employee Compensation
- Incentives and Rewards
- Employee Benefits and Services
Topic 5: Recruitment and Selection
- Recruitment Strategies
- Processes for Selecting the Best Candidate
Topic 6: Developing a Healthy Work Environment and Effective Employee Relations
- Occupational Health and Safety Legislation - Creating a Safe Work Environment
- The Human Rights Code - Establishing a Positive Work Environment
- Foundations of Effective Employee Relations
- Labor-Management Relations
- Participants will better understand the overall context of modern management that secures the future and optimizes the present
- Understand the principles and mechanisms of strategic management
- Learn the keys to modern marketing and those factors that determine market success
- Understand the relationship between finance, accounting and corporate value
- Increase even further your social competence and improve your ability to communicate
- Learn to use individual motivators to drive behavior and build successful teams
- Learn how to actively use the full scope of their own management ability
Executives and managers, specialists, expert staff, also high potentials from all areas of a company or institution. They all want to qualify for an upper management position and move into a leadership role involving greater spans of control and cross-unit collaboration.
- Presentations
- Exercises and practical cases
- Work teams
- Role play